How to crash-proof your business and generate sales

Over half the world’s population are now regular and active social media users.

Ignoring the significance of social media is no longer an option. This is especially true with the way we approach marketing.

Your business website is vitally important, but we need social media to be the connection. It's the driver of traffic to your website, the lifeline to your customers.

By being responsive to those that follow you, by showing love, you will be rewarded with loyalty and love in return, gaining visibility in the process.

Your website is the

lifeline

to your customers

5 Reasons why your

Business Website

is more important than ever before.

Did you know that your small business website should always form the core of your marketing strategy?

Your Main Hub

Your business website should be the main hub from which all traffic is directed to your social platforms, which in turn drive traffic back to your website.

Always Owned By You

Your business website is the most important element in your marketing toolkit, the place where your core identity is stored. This content is always owned by you, and is under your direct control, and not in the hands of a third party social media platform which limits your control.

Increased Visibility

Search engines like Google dont rank websites, they rank web pages. Every new blog post is a new page added to your index. The more pages you publish the more relevant your website is seen to be, especially if it offers useful information.

Grow Your Audience

Linking your social platforms to highly targeted landing pages on your website, you can invite your followers to explore your range of products or services on a deeper level.

Generate Leads

Driving traffic to your website can become your lead magnet where you build your biggest asset by far, your mailing list.

The

good news

is there’s a surprisingly easy solution.

A 5 step plan of action that you can implement right away where you will see remarkable results almost immediately.

Start blogging!

I can hear the groans, but yes you must start blogging. Each blog post adds another indexed page that gets you noticed.

Be relevant

It all comes down to creating valuable, meaningful content that matters to people. If they resonate with your content, they will start following you.

Be social

It’s about using social media to share our moments and memories that matter to people not to our brand. We need to be authentic, anything else will come across as artificial and insincere.

Start a conversation

Start the conversation, then engage and mediate the conversation. Be social. Be authentic.

Build your brand

We need to prove to our audience that they matter by interacting accordingly, all the while increasing our reach. Building true relationships strengthens our position to becoming an invaluable resource. Our reward: loyal customers that grow our brand.

"I have been dealing with HOTarabica for a number of years. Their eye for creativity and attention to detail is both refreshing and thoughtful, giving our businesses a professional identity."

"I love my Zen website. Its clean, minimalist look is the perfect showcase for my bonsai nursery."

From my personal experience, your services took my business from zero to hero through tailored digital design and marketing. I'm forever grateful.

Graham Smith

Director: ConChem Group

Qiniso Qulu

PREMIER TOURISM 23

HOTarabica small business websites South Africa Misty Moon Bonsai

Lynne Theodorou

Misty Moon Bonsai Nursery